Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?

Millennials Are Entering Their Collecting Years — Will They Buy the Same Wines Boomers Did?

“Aging in.” It’s a seemingly immutable reality for modern wine marketing as a concept.In a nutshell, the idea posits that fine wine — at least as it has existed in...
IN FOCUS: Clos Rougeard

IN FOCUS: Clos Rougeard

Due to the extreme rarity of its wines—and the fact that its pure Cabernet Francs may be the world’s greatest—Clos Rougeard has become the Loire Valley’s ultimate cult producer.

Its red trophies, Poyeux and Bourg, are now among the world’s most coveted wines, while its towering white, Brézé, is nearly as ardently sought after.